Ideas The ideas for sale to Members are creative concepts for use in advertising, design and marketing. These concepts will be presented in a variety of forms, from TV and Radio ads to Web Design to Marketing Services and more. The ideas can be viewed in graphic form using our Idea Projector and are equipped with visuals and descriptions. None of the ideas have previously been published, nor do they carry any brandnames or trademarks. They are entered to the Gallery daily by thousands of registered Creatives worldwide. Ideas may be licensed for use in a selected territory (which can range from one country to worldwide) for 12 months or in perpetuity ( a perpetual licence). The price of a perpetual licence is twice the price of a 12-month licence. All ideas are sold exclusively; they cannot be re-licensed by another Member. This means that even if you choose not to extend the licence, the idea cannot be licensed by anyone else. Idea types An idea may consist of a single element or multiple elements. These are classified as follows:

1. Advertising ideas: TV, Print or Radio ads, or Creative Use of Media
2. Design ideas: Corporate Identity, Print Material, Packaging, Industrial Design, Web Design
3. Marketing ideas: Direct Mail, Events, Exhibitions and Fairs, Point of Sale

These ideas are creative concepts, rather than final produced solutions. When you license an idea for use, you are free to decide whether to develop it with the original Creative or with your agency or production company. Idea prices Idea prices can be set by Creatives themselves, or set using the OpenAd.net standard pricing system. OpenAd.net standard prices are calculated according to three criteria:

1. Size and power of market
2. Size of the revenue of the Buyer
3. Quantity and types of element within the idea.

Each of the above variables is a multiplying factor for the price. Category types You may subscribe to one or more of 14 idea categories on OpenAd.net. To find out more about which products and services form part of which category, please click the links below: Beverages & Tobacco
Car & Vehicles
Clothing & Fashion Accessories
Consumer Services
Corporate Image & Business To Business
Financial & Insurance
Household Care
Food
Information Technology
Media, Entertainment & Broadcasting
Personal Care
Public Awareness
Restaurants, Bars & Retail
Transport, Travel & Leisure