'Yumrun campaign'
Chloe is originally from Fressingfield in Suffolk, and began studying for a BA (Hons) in Advertising and Brand Management at the University College for the Creative Arts in Farnham, Surrey last September. She became interested in advertising when she took a Graphics GCSE at school and studied point of sale displays. In future, she would like to work as a Creative, but is keen to get experience in all aspects of the industry.
She said: "I think OpenAd is a great opportunity for people like myself to share their ideas with others, as it gives us the chance to experience real briefs and clients. I'm really excited to be chosen as the winner, especially on such a difficult brief, and I hope it encourages more people to submit to OpenAd.net in the future."
Runner up
David Roberts'Here's a question for you'
David, 19, is also a first year advertising degree student at University College for the Creative Arts in Farnham, Surrey. His home is in London, but he lives in Farnham most of the week. He said, "Being selected as a runner up in the Financial Times' 'World's Toughest Briefs' competition is a great compliment to someone starting out in advertising. I will definitely be submitting more ideas in the near future. OpenAd is a great way for advertising agencies to see the work of young Creatives who hope to become part of the industry."
He added, "The advertising and brand management degree course at UCCA is one of the best advertising courses in the country and we frequently have top industry people giving lectures and setting live briefs. Whilst studying at school for my A' Levels I was fortunate enough to do several work placements at M&C Saatchi and I have a week's placement at Bartle Bogle Hegarty coming up soon. I'm looking for work during the summer and would welcome any offers to gain more experience and to help pay off the student loan."
Runner up
Sebastian Hill'Big fat juicy bribes'
Seb Hill is a senior Art Director at Chemistry Communications in London. He graduated from Leeds University in 1997 with a degree in Architecture, but as his buildings didn't stand up, he decided to pursue advertising instead, where his ideas did. He enlisted help for his campaign from Jacob Hill-Gowing, his 14-year-old brother who is currently revising for his GCSE mock exams.
Seb said: "I asked my much younger brother Jake what would make him eat healthier food - he said with conviction that bribery always works. I wanted something that let kids make a healthy choice on their own terms rather than being patronised and dictated to. Parents have been bribing kids for years and the thought of switching roles with the kid being in charge was very strong. I love the concept of OpenAd.net and this was a fantastic brief."
