Who we are

OpenAd.net is the world's first online marketplace for buying and selling advertising, marketing and design ideas. We have over 10,000 creatives in 125 countries offering their work to a growing number of international clients. Majority-owned by the founding partners, we began marketing the company to clients worldwide in 2007 after a successful trial period. We now have nearly 40 staff working for us in eight countries. Clients who have already used us include MTV, LastMinute.com, Chiquita, Emap (Bliss, FHM and Max Power), AC Intercar (local distributor for Mercedes and Smart), the Make Poverty History Campaign. Our core services Buyers access our services by purchasing a membership. We have two core products: our Gallery, where creatives offer their ideas for sale by 14 market categories and our online pitch facility. We guarantee that a minimum of 20 ideas will be pitched to the client. This allows members to post specific briefs and wait for replies. An average brief gets 20-100 responses. For sellers, the service is free. That way, we can be sure that the greatest number of creative brains will be working on a client's project at any one time. The creative product OpenAd does not simply pass 'raw' creative work to clients. We are more than just a broker. Before a client sees an idea, it has been checked by a native English speaker for fluency. It has also been policed by a complex system of copyright protection and digital date-stamping. And although we don't judge the creative work we sell, we can put together an independent panel of creative experts who will be especially useful for clients holding pitches. OpenAd also won't deliver a finished campaign. We leave that to the client, either with help from their existing ad agency, the creative who came up with the idea or any other company. Remuneration Creatives set the price for their own work. They can set any price they like or use our online Price Calculator as a guide. Ideas are bought under license either for twelve months or in perpetuity. And because OpenAd prides itself on financial transparency, there are no hidden costs: we make our money from taking a straight 22.5 per cent fee on deals brokered.