Company history

OpenAd was the brainchild of Vital Verlic, one of Slovenia's leading creatives. A decade ago, he came up with the idea of an internet business which would bring clients and creatives together, regardless of hierarchy or geography. He developed the OpenAd concept with colleagues in his spare time, whilst steering his ad agency, Futura, to international success. Futura has been named Agency of the Year in New Europe at the Golden Drum Festival three times and won numerous international awards. A prototype, self-funded OpenAd.net website appeared in 2003 and was enough to secure majority backing from publically-quoted holding company Istrabenz in December 2004. Our service was trialled throughout 2005 - mainly to recruit Creatives - and launched with a worldwide marketing drive to clients for the first time in 2007.