Our standard prices are calculated according to four factors:
- The size and power of the market in which the idea will be used
- The size of the Buyer's revenue
- The size of idea i.e. the quantity and types of elements within the idea
- The duration of the licence (12 months or in perpetuity).
Therefore, as a basic guideline, a price would be high for a:
- Complex idea
- Large market
- Buyer with high revenue
- Perpetual licence.
And a price would be lower for a:
- Less complex idea
- Small market
- Buyer with low revenue
- 12-month licence
Obviously, this is a just a simple guide and prices can vary substantially according to all these factors.
To view OpenAd Standard Prices themselves, please follow this link:
Standard Pricing Calculator and fill in the appropriate fields.
