News

Feb 06 2009 | News

Another idea licensed!

Following the success of the ‘Space Camp’ pitch and the licensing of an idea by the Romanian creative Cristian Costea, Activision has decided to license yet another idea. This time they have come to us looking for packaging for Big League Sports video game. Activision is the #1 publisher in the video game market and the foremost challenge of this pitch was to come up with an original illustration for packaging which should feel like the #1 brand. The client was particularly impressed by the high standard of entries and has decided to award a licence of 3500 USD to Yoav Tchelet and his team from South Africa.

Yoav has 10 years experience in the conceptualization and development of both offline and online creative and strategic advertising campaigns and is the director of Kwantam Advertising. His partners on the Big League Sports project were experienced graphic design artists Craig Ellison and Kaylee Bekker, co-founders Sharon Cohen and Roger Pestana and Nelson Menezes, a 3D digital artist with the illustration talent that proved instrumental in the winning of this pitch.

Yoav and the team were very excited and said:

‘We are delighted by this win and believe that our tight knit team and skills will continue to contribute to future successes for the agency. With OpenAd providing a level playing ground and opportunity for agencies such as ours to prove our worth.’

On Top ^