Noticias

Brazilian Creative Team Wins OpenAd’s Nuevos Talentos Competition at El Ojo de Iberoamerica 2008

In OpenAd’s fourth consecutive year sponsoring the Nuevos Talentos competition at Latin America’s most important advertising festival, the coveted first prize went to a creative team from Brazil. Students and young creatives from the Iberoamerican region were invited to send in their ideas for print ads that promoted the delivery service of their choice. The challenging brief attracted over 70 entries from every corner of Latin America as well as Spain and Portugal.

The winning idea “Behind the Phone”, submitted by copywriter Manuel Rolim, and art directors Fernando Luz and Apoenan Neves, received the most acclaim and took home the $500 prize with its idea of home delivery being just a phone call away. The authors, thrilled to win the award, dedicated it to “the best soccer team ever, Atletico Mineriro”. The creative team currently works for Solution Comunicacao, an ad agency in Minas Gerais, in southern Brazil.

Coming in second place and claiming the $300 award, was the idea “Cocina” (Kitchen), created by the Publicis agency duo of María Eugenia Prato Hernández and Manuel Fleitas. The idea shows a kitchen that is kept spotless thanks to pizza delivery ‘cleaner’.

Completing the roster, the newly formed UNITAS RNL creative team from Chile, made up of creatives Michael Burgos Adam and Ricardo Gomez, received the third place award of $200 for their idea “A la Puerta” (To the door), an ad for a movie home delivery service promoted via reference to two landmark movies.

Once again, the Nuevos Talentos challenge has proven a complete success, offering young creatives from the Iberoamerican region the unique opportunity to get themselves noticed at the region’s most recognized ad industry festival, to win cash prizes, and to be judged by a panel of indisputable industry leaders, including: Tony Waissman, Underground creative school director and Euro RSCG Argentina director; Juan Frontini, CD MTV Argentina; Sean Saylor, VP creative MTV/VH1, USA; Mauro Suarez, Brother school Regional Director, Latinoamérica; Rodrigo Cisterna, University Casa Grande Coordinator, Ecuador; Fermín Cimadevilla, We are Pacheco, Spain; and Vitor Knijnik, CD Energy, Brazil.

One of the judges, César Beltrán Cáceres, CD Pizarra / Oro Publicidad, Colombia, pleased with the quality of creative work received, had this to say:  “In every ad you could feel the creative willingness to do different things, to challenge the evident, to avoid clichés, and that is good to see at this festival that has become the most selective of the competitions held in Iberoamerica.”

The winning entries were displayed during the festival’s awards ceremony at the Hilton Hotel in Buenos Aires, Argentina on October 31st and can now be viewed on our Nuevos Talentos site.

All El Ojo entries which qualified to be featured in the OpenAd.net Gallery are now available to Members.

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