Idea title |
Designed Like No Other Car |
As your idea should be unbranded, this is an example of how you could
avoid using a brandname. You could, however, use the OpenAd Logo available from here.
|
Message |
Insuring with us makes life so pleasant and relaxed it brings on a smile whatever the situation. |
This is an opportunity to describe the thinking behind the idea. It is important to explain why your concept will help sell the product. See our 'Top Tips' for ideas on how to get an idea across effectively.
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Category |
Cars & Vehicles |
From the category dropdown menu, select the category that best describes the product you are advertising. In this case, it's 'Cars & Vehicles'.
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Advertised product /
service |
Life insurance |
This refers to the product you are advertising – not brandnames, just the product, in this case a car.
|
Description |
Although the execution shows how the concept works in a print ad, this simple, rather dramatic image could easily work on TV or in company brochures. Further analogies between the natural world and the car could be drawn, to make up a series of print ads. |
Describe how the idea will translate into other media. If necessary, you could create a storyboard to show how the ad would work on TV. This idea is a simple one and is still at a fairly early stage.
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