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22 November 2007
Results from the El Ojo de Iberoamerica 2007 Competition
The Winners Are In!
Today the winners of Nuevos Talentos de OpenAd and El Ojo de Iberoamerica 2007 competition were officially announced at the El Ojo awards ceremony in Buenos Aires.
This year's challenge for young creative students from Latin America, Spain and Portugal was to create generic print and TV ads promoting products for personal care in an original, innovative way. Part of the challenge was targeting not only the usual soccer mom segment, but reaching out to younger audiences as well.
In OpenAd's third consecutive year sponsoring Latin America's most important advertising festival, the Paraguayan duo of Noelia Perez and Jorge Tercarioli from Sistema7 Paraguay won first place. The team, comprised of art director Noelia Perez and copy writer Jorge Tercarioli, submitted the winning mischievous print ad campaign, "Sad", for a liquid soap for men that does not slip out of your hands. Noelia Perez and Jorge Tercarioli commented: "It feels very gratifying seeing the results of work that a lot of effort was invested in. We thank OpenAd for the opportunity they give creatives from all over the world."
Placing second was the Veritas DDB Ecuador creative team with their idea "Caught" / "Catched" promoting a dental floss that doesn't let food particles get away. The work was created by the creative director Germán Garrido, the art director Mariano Escobal and the copy writer José Gonzales and Paul Carrión.
Finishing in third place were creative director Daniel Borja and copy writer Ricardo Martinez, students from the Brother school in Guayaquil. Their print ad "No more prayers" shows a mirror covered with religious prints that are unnecessary for the anti-wrinkling cream that they promote, as it doesn't need help from above to work.
The jury this year was again a very prestigious one, counting on recognized figures in the South American advertising industry, such as Daniel da Hora, graphic designer, painter and art professor. He had this to say about the pitch and ideas: "I am very happy with the quality of the ideas, the execution of many of them was on a professional level. Many of them are ready for implementation. Overall, it was a good level pitch, with creative work that shows the capacity of Latin American students to come up with sound advertising ideas." Other judges participating included Juan Cruz Keller, DC DRAFTFCB; Javier Lourenco, DC Amauta Lab and Fabiana Renault, DC of her own creative communication consultancy, Renault.
The winners were selected from a total of 65 entries.
Congratulations to all the entrants and keep up the good work!
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Winners
The winning idea
»Sad«
Authors:
Noelia Perez and Jorge Tercarioli, Sistema 7, Paraguay
Click image to see all full size idea elements.
Second place
»Caught«
Authors:
Creative team, Veritas DDB, Ecuador
Click image to see all full size idea elements.
Third place
»No more prayers«
Authors:
Daniel Borja and Ricardo Martinez, Brother, Ecuador
Click image to see all full size idea elements.
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