OpenAd ideas can be entered in the form of sketches, audio visual files or more finished work, but you must own any visual or audio files submitted or have the relevant permission to use them. Corbis allows photostock use under the terms of our agreement with them.
More on the Corbis agreement
Ideas may consist of a single element or a combination of elements. You may submit ideas using any of the following elements:
- TV ad (script, storyboard or video format)
- Print ad
- Radio ad (audio file or script format)
- Creative use of media (viral SMS or movie campaign, etc)
- Corporate identity (logos, design of corporate communications, etc)
- Print material (brochures, leaflets, flyers, etc)
- Packaging
- Industrial design
- Web design (layout, banners, etc)
- Direct mail
- Events (PR campaigns or stunts, etc)
- Exhibitions and fairs
- Point of purchase (banners, posters and cut-outs for in-store promotion, etc)
We do ask that you visualise and describe the idea in a way that really helps to sell it. The 'Top Tips' below are designed to help you get your idea across effectively.
Top Tips for Creatives
How to get your idea across effectively.
1. First things first. Is it a good idea?
a. Does it have impact?
b. Is it original?
c. Is it relevant?
2. Describe the idea.
a. Keep it succinct (if it takes more that 100 words to describe, it may be too complicated).
b. Explain why this great idea helps sell the product. This includes your identification of the key problem and your interpretation of the situation (this helps the client see where you're coming from).
3. Not everyone has a good visual imagination and they certainly don't have yours.
Make it easy for them to see your idea the way you do.
a. Set the scene.
b. Describe the location, time of day, weather, etc.
c. Describe the cast.
d. Explain the style of photography – colour, b/w, slo-mo, etc.
e. Include music, if appropriate.
f. Attach whatever stimulus will help achieve the above.
4. Remember, when the client first sees the idea, you won't be there to explain it. You only get one chance to make a first impression, so make it all as self-explanatory as possible.
5. Good luck.
(PS. With print ads it's as above, minus the music)
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Three OpenAd ideas
We have prepared three examples of an OpenAd idea. These are displayed visually using our 'Idea Projector' and will hopefully give you some pointers on how to present and describe your own ideas.
Creative Pasta
(packaging)
Designed Like No Other Car
(print ad)
Smile
(TV ad) |
